Privacy Policy

Privacy Policy

This Privacy Policy explains how Clara & Eliza collects, uses, stores and protects your personal data when you visit or make a purchase from https://claraeliza.com/.

1. Who We Are

Clara & Eliza is the operator of this website.

Website: https://claraeliza.com/

Email: info@claraeliza.com

2. Personal Data We Collect

We may collect the following categories of personal data:

• full name;

• billing address;

• shipping address;

• email address;

• phone number, where provided;

• payment-related information processed securely via payment providers;

• order details and transaction history;

• IP address, browser type and device information;

• website usage data;

• communications you send to us.

Some information is necessary for us to process and deliver your order. If you do not provide required information, we may be unable to fulfil your purchase or respond fully to your request.

3. How We Use Your Data

We use your personal data to:

• process and fulfil orders;

• provide shipping, delivery and tracking support;

• communicate with you about your order;

• process payments and help prevent fraud;

• provide customer service;

• improve our website, services and customer experience;

• comply with legal and regulatory obligations;

• send marketing communications where permitted by law or where you have opted in.

4. Legal Bases

Depending on the situation, we process your data because:

• it is necessary to perform a contract with you;

• it is necessary for our legitimate business interests, such as improving services, fraud prevention and website security;

• it is necessary to comply with legal obligations;

• you have given consent, where consent is required.

The ICO recognises that certain activities such as IT security and direct marketing can in some cases rely on legitimate interests, but email marketing still needs to comply with PECR rules, including consent or the soft opt-in where applicable. 

5. Sharing Your Data

We may share your data with trusted third parties where necessary, including:

• Shopify, to operate our online store;

• Monee and other payment processing partners, to handle secure payments;

• shipping, logistics and fulfilment partners, to deliver your order;

• IT and website service providers;

• fraud prevention, analytics and security service providers;

• professional advisers, regulators or authorities where legally required.

We only share data to the extent necessary for the relevant purpose.

6. International Transfers

Some of our service providers or fulfilment partners may process personal data outside the United Kingdom. Where this happens, we take reasonable steps to ensure appropriate safeguards are in place in line with applicable data protection requirements.

7. Data Retention

We keep personal data only for as long as necessary for the purposes described in this policy, including legal, tax, accounting, fraud prevention and customer service obligations.

8. Marketing

If you opt in to receive marketing emails, we may send you updates, offers and promotional messages. You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us at info@claraeliza.com.

Under UK PECR, marketing by electronic mail to individuals generally requires consent unless the soft opt-in applies. 

9. Cookies

We use cookies and similar technologies to operate our website and, where permitted, to improve performance, remember preferences and support analytics and advertising. Please see our Cookie Policy for more information. The ICO’s guidance makes clear that PECR applies to cookies, including where the data may be anonymous. 

10. Your Rights

Subject to applicable law, you may have the right to:

• request access to the personal data we hold about you;

• request correction of inaccurate data;

• request deletion of your data in certain circumstances;

• object to or restrict certain processing;

• withdraw consent where processing is based on consent;

• request transfer of your data where applicable.

To exercise any of these rights, please contact:

info@claraeliza.com

11. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, misuse, loss or disclosure.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, operational or service changes. The latest version will always be available on our website.

13. Contact

If you have any questions about this Privacy Policy or your personal data, please contact:

info@claraeliza.com